Managers' brokerage for business model innovation: A case study

Business model innovation is recognized as a key process for strengthening firms' performance in situations of strong competitive pressure and environmental changes. This driven by intra‐organizational advice networks between managers, which exchange different types based on organizational learning mechanisms such cognitive search (how to conceptualize create novel business model) experiential adapt experiment model. Investigating what are the figures emerging from network essential an in‐depth understanding process. By focusing multi‐unit firm operating personal care service industry, we use Social Network Analysis (SNA) examine brokerage role managers when sharing towards Our results show that middle‐level connect managerial groups networks; however, differences exist middle confirming their peculiar nature within organizations.